Sainsbury's Recovers Lost Revenue and Enhances Operational Efficiency
The company
Sainsbury's is a major retail corporation in the UK, operating a chain of supermarkets and convenience stores. It provides a wide range of groceries, household products and services to customers, with its operations encompassing both physical stores and online platforms.
The challenge
Getting deeper insights into customer journeys across multiple pages on their website or mobile apps and reducing the amount of drop offs from customers at the checkout page. (47.7% of visitors exited the funnel after interacting with a specific delivery option.)
Results
Enhanced user experience
Reduced operational costs
$200k
in recovered revenue per quarter