Web Performance Benchmarks: Why Milliseconds Matter
Meeting customer expectations for a fast and effortless experience has never been more important. Read on to discover the impact of slow load times and see how the world's leading companies stack up in the race to deliver the best digital experience.
The power of a millisecond: Why speed matters
Customers expect a lot from their digital experiences, and speed is at the top of that list. You need lightning fast web performance to satisfy today’s customers. In the instant gratification era, every millisecond matters.
To win in the internet era, you have to outpace your competitors. Literally. By a fraction of a second.
Walmart found that every 1s improvement in load time increased conversions by 2%.
COOK increased conversions by 7% by reducing page load time by 0.85s.
Mobify found that each 100ms improvement in their homepage load time yielded a 1.11% increase in conversion.
Speed = traffic
Not only does web performance influence digital CX, but it also has a significant impact on your search rankings. Google’s search results algorithm weighs these three Core Web Vitals strongly in how it ranks websites.
Largest Contentful Paint
Measures page load time. Target is <2.5s.
First Input Delay
Measure time taken to process first interaction. Target is <100ms.
Cumulative Layout Shift
Measures the visual stability of the page. Target CLS is <0.1.Web Performance Index: How do you stack up?
See the web performance of leading companies across industries and global markets. These are the benchmarks you need to beat to outperform and outrank your competitors.
Optimize web performance with Digital Experience Intelligence
While most professionals focused on website performance are familiar with tools like RUM (real user monitoring) and DEM (digital experience monitoring), the most sophisticated organizations go beyond the basic performance data and use Digital Experience Intelligence platforms like Glassbox to:
Find the root cause of performance issues faster
Understand how performance issues impact revenue and prioritize projects accordingly
Monitor Core Web Vitals in real time – no 30-day delay
Look no further
See how Glassbox performance analytics surpasses real user monitoring tools to bring you powerful digital experience intelligence.
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