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CX Journey - Augmented Journey Map™

AI-Driven Customer Journey Mapping for the Digital Era

Product Overview

Glassbox’s CX Journey - Augmented Journey Map™ provides a comprehensive, real-time view of all user journeys on your website and mobile app, without the need for manual tagging and coding. Our patented data-collection technologies help you overcome the challenge of tracking and analyzing user interactions, eliminating guesswork and providing actionable insights for better decision-making and enhanced customer experiences.

Benefits

  • Real-Time Insights: Track and analyze digital journeys as they unfold, offering immediate visibility into user behavior.
  • Effortless Integration: Operate without the need for prior tagging, coding or event configurations, saving valuable time and resources.
  • Patented Data Collection: Capture every digital session and 100% of user interactions, including behind-the-scenes events.
  • Proactive Issue Detection: Identify deep insights and issues even when you’re unsure where to look, enabling quick recognition and resolution of conversion drops, visitor struggles and system errors.
  • Operational Efficiency: Filter and analyze journeys across multiple dimensions to swiftly locate and address friction points.
  • User-Centric Optimization: Compare journeys automatically, utilize AI-powered alerts and optimize your digital products for maximum growth and engagement.
Augmented Journey Map

Key Features

  • Path Analysis: Understand how customers navigate your website by defining start and end pages and revealing user behavior between them.
  • AI-Powered Chi-Square Analysis: Analyze how specific events impact later actions, identify key factors that influence outcomes such as engagement or abandonment, and create more engaging digital experiences.
  • Advanced Behavioral Analysis: Identify trends and context to slice and dice customer journeys according to your specific KPIs.
  • Detailed Session Replays: Zoom in on specific session replays from any journey step to quickly identify and address the root causes of errors.
  • Multi-Dimensional Filtering: Filter journeys by audience, acquisition, traffic type, referral, attribution, engagement, errors, user struggles, conversion rate and more to uncover and resolve areas of friction.
  • Campaign Integration: Seamlessly integrate with your campaign management tools to enrich Augmented Journey Map™ with detailed campaign and audience data.

Conclusion

CX Journey - Augmented Journey Map™ transforms how you understand and optimize user behavior on your digital platforms. By providing real-time, comprehensive insights and eliminating manual configurations, it empowers your teams to make swift, data- driven decisions that enhance customer satisfaction and drive business growth.