Interaction Maps
Glassbox Interaction Maps automatically track how much time users spend viewing each element, how often they click on elements and where they encounter errors or struggles. This allows you to see the impact these interactions have on user experience, conversion rates and revenue. Elements can be automatically grouped, or you can define your own zones to analyze how users interact with specific areas of interest. You can also compare behavior side by side across time, audience segments and A/B test variants to discover trends and optimization opportunities.
By understanding which elements and zones users interact with the most, Interaction Maps help organizations make better business decisions, such as where to place new features, which content to optimize and when to display a coupon code.
Gain real-time insights
Analyze customer behavior and gain detailed insights in real time with the Glassbox Interaction Map Live Chrome Extension. Easily view UX metrics directly on your live website without toggling back and forth to the Glassbox console.
Visualize user interactions
Use click maps to see rates of clicks, focus time, errors, and struggles mapped to each element on a page or screen. This visualization helps identify high-engagement areas and problematic elements.
Analyze specific areas
Group elements into self-defined zones to analyze user interactions with areas of interest and save them for future monitoring and analysis.
Track exposure
See how far users typically scroll down a page and what percentage of users viewed an element compared to how many clicked through. Exposure tracking provides insights into user engagement and content visibility.
Example of Using Interaction Maps:
A business might notice that users spend a lot of time viewing a particular product page without clicking on the "buy" button. This could indicate that the product page is not clear or persuasive enough. The business could use Interaction Maps to learn more about how users are interacting with the product page and identify areas for improvement.
For example, the business might find that users spend a lot of time reading the product description but do not scroll down to the bottom of the page where the "buy" button is located. The business could then move the "buy" button higher up on the page or make it more visually prominent.
Overall, Interaction Maps are a valuable tool for any business that wants to improve its website or app and increase customer engagement. By understanding user interactions, businesses can make informed decisions to enhance user experience, optimize content and increase conversions.
