Experience Intelligence: The future of customer experience analytics
According to Gartner, customer experience (CX) continues to be a top investment area for enterprises across industries. Departments from all parts of the business leverage CX solutions including web analytics, application performance monitoring (APM), product analytics, AB testing, voice-of-customer (VoC) surveys, digital experience analytics and customer data platforms.
Yet, no one tool can answer all your key questions. Integration across systems is now more important than ever to have a complete picture of the customer experience.
Glassbox has been working to help organizations get more insights out of these investments―to drive more action and create more value. Today at our annual conference, DigitalWorld, our CTO and co-founder Yaron Gueta unveiled Glassbox’s vision for ushering in a new age of customer experience and the new Experience Intelligence Center in Glassbox.
Introducing the Experience Intelligence Center
The Experience Intelligence Center is driven by artificial intelligence (AI) to support faster collaboration across your teams, increase revenues and enhance the overall end-user experience.
Improve collaboration
Product, engineering, marketing, compliance and analytics teams can connect their business systems to Glassbox and feed it with data from customer surveys, application A/B testing tools, web analytics and more. As a collaboration hub, Glassbox’s Experience Intelligence Center is a single source of truth offering a complete picture of your customers’ digital behavior and sentiment.
Expand your view
The Experience Intelligence Center helps you move beyond a session-by-session analysis, so you can visualize the entire customer journey across your site and app―and even across sessions and across journeys. With comprehensive data for all users across sessions, you have the data you need to power your revenue-boosting personalization and segmentation efforts at scale. In addition, you can see the impact that issues and features have on your bottom line, allowing your teams to easily prioritize their actions and make informed business decisions.
React fast with AI
Built-in AI learns user behavior and automatically alerts the appropriate teams to activities and anomalies that require immediate attention (i.e. high struggle scores, fraud signals, technical errors and negative feedback, etc.). This helps you spot dead-end paths and points of frustration before they impact your business.
Missed DigitalWorld? Watch the sessions on-demand!
If you missed the DigitalWorld unveiling, check out the on-demand recording. If you’d like to learn more about the Experience Intelligence Center, contact your Glassbox representative or contact us for more information.
