User Insights

Unify Product Analytics with CX insights and gain a complete, actionable view of user behavior.

Introduction

Glassbox User Insights transforms how organizations understand and improve their digital platforms. By merging Product Analytics (PA) and Digital Experience Insights (DXI), Glassbox provides a comprehensive solution that tracks long-term user engagement across multiple sessions and analyzes each session to enhance customer experience.

Fully integrated with all Glassbox modules, you can understand not just ‘what’ is happening, but also ‘why’ it is happening. This unique approach provides actionable insights faster than ever, allowing users to start with a business question, find the root cause and collaborate with other teams to create solutions. This empowers businesses to make informed decisions that drive growth and user satisfaction.

The Challenge

Using multiple analytics tools for various needs increases costs and maintenance, creates analysis silos and hinders collaboration. These tools often fail to provide a complete view of the user journey, delay analysis due to pre-tagging requirements and struggle to uncover the root causes of user behavior. They reveal the numbers but fail to explain the ‘why’behind the observed behavior.

The Solution

Glassbox User Insights empowers customers to track their goals, understand user engagement and analyze meaningful actions and pages over extended periods.

Integration with all Glassbox modules allows users to find opportunities to increase engagement and satisfaction. This comprehensive approach helps you answer questions such as “What is the trend of engagement for a specific segment?”, “Which segment adopts my feature?”, and “How is my feature performing after its launch?” while also understanding what is causing each trend.

Key Features

• Segments Analysis: Monitor and compare the behavior and performance of various user segments over extended periods. Review all user sessions through session replays or specific user timelines.
• Track Adoption and Usage: Observe how pages or actions are adopted over time across different segments. Compare adoption rates between segments to identify the most effective approach for each.
• Track Conversions: Measure conversion rates for goals, significant pages and actions across different segments. Compare conversion rates to identify segments with lower conversions and understand the underlying reasons for this behavior.
• Compare Page and Action Performance: Evaluate the performance of significant pages and actions by comparing their conversion and adoption rates. Compare different page versions or products to determine which performs better across various segments.
• Engagement Analysis: Analyze key engagement metrics such as DAU, WAU, MAU, DAU/WAU and WAU/MAU over time. Generate trend reports over various durations, with data retained for 13 months, to track changes and identify patterns.

Benefits

• Interconnectivity: User Insights integrates with all Glassbox modules, providing a complete view of the user journey and root cause analysis. Start with high-level trends, and drill down into session replay, interaction maps, struggle analysis, path analysis and user timelines to gain deeper insights and identify the root causes of issues.
• Cost and Time Efficiency: By consolidating analytics functions into one platform,
  Glassbox eliminates the need for multiple tools, reducing costs and streamlining
  workflows. This approach cuts maintenance and training efforts, saves time and
  resources and speeds up decision-making processes.
• Boost Collaboration: Unified data provides a single source of truth for different departments, improving collaboration and decision-making. This reduces communication barriers, enhances cross-functional teamwork and aligns strategies to drive better business outcomes. Discover how Glassbox can transform your digital strategy. For a demo or more information, visit our website or contact our sales team today.

Summary

User Insights by Glassbox merges customer experience analytics with cross-session user data, providing deep, actionable insights into digital experiences. It connects with all Glassbox modules, allowing you to understand not just ‘what’ is happening but also ‘why’. This streamlines the analytics workflow by eliminating the need to export and manually analyze vast datasets, boosting cross-team alignment and collaboration, enhancing efficiency, reducing time-to-insight and enabling timely issue resolution and informed decision-making. 

Only Glassbox offers all-in-one analytics and insights regarding your product and users in one platform, enabling seamless collaboration and the fastest track to issue resolution or opportunity identification. Product managers and line of business managers can now be hands-on, leading the investigation throughout its entire life cycle while improving internal collaboration.